eToro ร— BWT Alpine F1 Team

DIAMOND GRAND PRIX
EXPERIENCE

Exclusive F1 Paddock Club raffle for eToro Diamond clients. Grid walks, driver meets, VIP hospitality at the world's most iconic circuits.

4
Grand Prix
68
Winners / Season
3
Prize Tiers
$250K+
Diamond Equity

๐ŸŽฏ Wave 1: Strategy

Core message: "Your portfolio opens doors money can't buy."

๐ŸŽ๏ธ Four Iconic Races

Monaco GP (May) ยท British GP Silverstone (July) ยท Italian GP Monza (September) ยท Abu Dhabi GP (December)

๐ŸŽŸ๏ธ Three Prize Tiers

Gold: Full Paddock Club + grid walk + meet drivers + hotel + flights
Silver: Hospitality suite + pit lane walk + hotel
Bronze: VIP grandstand + pit lane experience

๐Ÿ“ฃ Messaging Angles

1. Exclusivity & Access
2. Thrill & Performance
3. Lifestyle & Experience
4. Partnership Story

๐Ÿ‘ฅ Target Audiences

1. Active Diamond Traders (high-frequency, $250K+)
2. Passive Diamond Holders (long-term, experience-motivated)
3. Platinum Clients (upgrade incentive)

๐Ÿ’ก Why It Works

Exclusivity (Diamond-only) ยท Aspirational (Paddock Club is rare even for wealthy) ยท Retention (keeps high-value clients engaged) ยท Brand activation (eToro ร— Alpine partnership) ยท Social proof (winners become ambassadors)

โœ๏ธ Wave 2: Copy & Messaging

Headlines (20)
Social Posts (10)
Ad Copy (8)
Email Sequence (3)
Push (5)
EXCLUSIVITY ANGLE
1. Your Portfolio Opens Doors Money Can't Buy
2. Diamond Status. Paddock Club Access. Game Changed.
3. Only for eToro's Elite โ€” The Grand Prix Experience Awaits
4. You Didn't Just Earn Diamond. You Earned the Paddock.
5. Where Diamond Meets the Starting Grid

EDUCATIONAL ANGLE
6. How eToro Diamond Clients Get F1 Paddock Club Access
7. From Your Portfolio to the Paddock โ€” Here's How It Works
8. The Diamond Grand Prix Experience: Everything You Need to Know
9. Trading Meets Racing: Inside the eToro ร— Alpine Partnership
10. Your Guide to the Most Exclusive F1 Experience on Earth

OPPORTUNITY ANGLE
11. Win a Paddock Club Package Worth $20,000 โš ๏ธ Not for EU
12. Grid Walks. Driver Meets. Champagne Views. Enter Now.
13. Your Next Trade Could Put You Trackside at Monaco โš ๏ธ Not for EU
14. The Chequered Flag Is Waving โ€” Claim Your Entry
15. Step Into the Alpine Garage. As Our Guest. โš ๏ธ Not for EU

SOCIAL PROOF ANGLE
16. Join the Diamond Clients Already Trackside with Alpine
17. Last Season's Winners Walked the Grid. This Season, It's Your Turn.
18. 38M+ Users. One Exclusive Invitation. Diamond Only.
19. The World's Top Investors. The World's Fastest Sport. One Experience.
20. See Why Diamond Clients Call This the Perk of a Lifetime
TWITTER/X

X-1: Launch Announcement
Diamond status just got a whole lot faster. ๐ŸŽ๏ธ
Introducing the Diamond Grand Prix Experience โ€” exclusive Paddock Club packages at F1 races with @AlpineF1Team.
Grid walks. Driver meets. The best seat in motorsport.
Diamond clients: check your inbox.
Capital at risk.

X-2: Race Weekend Hype
The Alpine A526 hits the track this weekend. ๐Ÿ
And eToro Diamond clients? They could be watching from the Paddock Club.
Your portfolio. Your access. Your experience.
#F1 #AlpineF1 #eToroDiamond
Capital at risk.

X-3: Winner Spotlight
Congratulations to our latest Diamond Grand Prix Experience winners ๐Ÿ†
Paddock Club access. Grid walk with @PierreGASLY. An unforgettable weekend.
This is what Diamond looks like. ๐Ÿ’Ž
Capital at risk.

LINKEDIN

LI-1: Partnership Announcement
We're thrilled to announce the Diamond Grand Prix Experience โ€” an exclusive collaboration between eToro and BWT Alpine F1 Team.
Our Diamond-tier clients ($250K+ equity) now have access to something truly extraordinary: F1 Paddock Club packages at select Grand Prix events throughout the 2026 season.
This isn't just hospitality. It's grid walks, driver meet-and-greets with Pierre Gasly and Franco Colapinto, and a front-row seat to one of the world's most prestigious sporting events.
Capital at risk.

LI-2: Behind the Scenes
What does it look like when top investors meet top athletes?
Our Diamond Grand Prix Experience winners got the full Paddock Club treatment โ€” fine dining above the pit lane, a walk down the starting grid, and time with Alpine's drivers.
Capital at risk.

LI-3: Retention/Aspiration
The eToro Diamond tier isn't just about lower fees and dedicated account managers. It's about access.
Access to the F1 Paddock Club with BWT Alpine F1 Team. Access to experiences that aren't for sale.
If you're approaching $250K in equity, you're closer than you think.
Capital at risk.

INSTAGRAM

IG-1: Carousel Launch
[Slide 1] ๐Ÿ’Ž DIAMOND GRAND PRIX EXPERIENCE
[Slide 2] ๐ŸŽ๏ธ F1 Paddock Club with Alpine F1 Team
[Slide 3] ๐Ÿ Grid walks. Driver meets. VIP hospitality.
[Slide 4] ๐ŸŽŸ๏ธ Three tiers: Bronze, Silver, Gold
[Slide 5] โœจ Exclusively for eToro Diamond clients
Caption: Your portfolio just unlocked the paddock. ๐ŸŽ๏ธ๐Ÿ’Ž
Capital at risk.

TIKTOK

TT-1: POV: You're an eToro Diamond client and you just won a Paddock Club package
*Shows: walking through F1 paddock, entering exclusive suite, views of pit lane, champagne, meeting drivers*
Caption: When your trading app gives you THIS ๐ŸŽ๏ธ๐Ÿ’Ž #F1 #PaddockClub
Capital at risk.

TT-2: Things you get as an eToro Diamond client:
โœ… Dedicated account manager โœ… Lower fees โœ… Exclusive events โœ… F1 PADDOCK CLUB WITH ALPINE ๐ŸŽ๏ธ๐Ÿคฏ
Caption: The last one hits different ๐Ÿ’Ž
Capital at risk.
META ADS

Meta-1: Exclusivity
Headline: Diamond Grand Prix Experience
Primary: Your eToro Diamond status just unlocked F1 Paddock Club access with BWT Alpine F1 Team. Grid walks, driver meets, VIP hospitality at Monaco, Silverstone, Monza, and Abu Dhabi.
CTA: Learn More | Capital at risk.

Meta-2: Aspiration
Headline: The Paddock Club Is Calling
Primary: Imagine watching the race from above the pit lane. Meeting Gasly and Colapinto on the grid. Dining in the Alpine hospitality suite.
CTA: Learn More | Capital at risk.

Meta-3: Upgrade Push (Platinum audience)
Headline: One Tier Away from the Paddock
Primary: eToro Platinum clients: you're closer to the F1 Paddock Club than you think. Upgrade to Diamond and unlock the Grand Prix Experience.
CTA: Learn More | Capital at risk.

GOOGLE ADS

Google-1: Diamond Grand Prix Experience | F1 Paddock Club with Alpine | eToro Diamond Exclusive
Win VIP F1 Paddock Club packages with BWT Alpine F1 Team. Exclusively for Diamond clients. | Capital at risk.

Google-2: eToro Diamond Perks | F1 VIP Access Included | Beyond Lower Fees
eToro Diamond clients get more than lower fees. Enter for F1 Paddock Club packages. | Capital at risk.

Google-3: Upgrade to eToro Diamond | Unlock F1 Paddock Club | $250K Equity Tier
Reach Diamond tier and enter the Grand Prix Experience. VIP Paddock Club packages at four iconic races. | Capital at risk.

TIKTOK ADS

TikTok-1: "What if your trading app sent you to the F1 Paddock Club?"
The Diamond Grand Prix Experience. eToro's top-tier clients get exclusive access to BWT Alpine hospitality.
CTA: Check if you qualify | Capital at risk.

TikTok-2 (Non-EU only): "POV: You just found out you can win F1 Paddock Club tickets through your broker"
Monaco. Silverstone. Monza. Abu Dhabi. This is real.
CTA: Diamond clients โ€” enter now | Capital at risk.
EMAIL 1: Launch Announcement

Subject: Your Diamond status just unlocked something extraordinary ๐Ÿ’Ž
Preview: F1 Paddock Club access with BWT Alpine F1 Team

Hi [First Name],

As one of eToro's valued Diamond clients, you've already unlocked the best we have to offer.
Now, we're adding something truly extraordinary.

Introducing the Diamond Grand Prix Experience

In partnership with BWT Alpine F1 Team, we're offering exclusive F1 Paddock Club packages at four iconic Grand Prix events in 2026:

๐ŸŽ๏ธ Monaco GP โ€” May 2026
๐ŸŽ๏ธ British GP (Silverstone) โ€” July 2026
๐ŸŽ๏ธ Italian GP (Monza) โ€” September 2026
๐ŸŽ๏ธ Abu Dhabi GP โ€” December 2026

Three prize tiers:
๐Ÿฅ‡ Gold โ€” Full Paddock Club + grid walk + meet the drivers + hotel + flights
๐Ÿฅˆ Silver โ€” Hospitality suite + pit lane walk + hotel
๐Ÿฅ‰ Bronze โ€” VIP grandstand + pit lane experience

As a Diamond client, you automatically receive one entry. Boost your chances with deposits, trading activity, or a VIP entry contribution.

[CTA: Enter the Diamond Grand Prix Experience โ†’]

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EMAIL 2: Engagement / Deeper Dive

Subject: Inside the F1 Paddock Club โ€” what Diamond winners experience
Preview: Grid walks, driver access, and the best seat in motorsport

Hi [First Name],

What's it like inside the F1 Paddock Club?

Picture this: You're standing above the pit lane at Monaco. Below, mechanics run final checks on the Alpine A526. Pierre Gasly walks past and waves. The champagne is flowing and the engines are warming up.

That's a Gold-tier Sunday at the Diamond Grand Prix Experience.

Here's exactly what each tier includes:
๐Ÿฅ‡ Gold (2 winners per race): Full Paddock Club + grid walk + driver meet + 5โ˜… hotel + return flights
๐Ÿฅˆ Silver (5 winners per race): Alpine hospitality suite + pit lane walk + 4โ˜… hotel
๐Ÿฅ‰ Bronze (10 winners per race): VIP grandstand + behind-the-scenes pit lane tour

Your entries so far: [X]

Want more chances? Every $10,000 deposited = 1 extra entry. Every 50 trades = 1 extra entry. Or contribute $499 for a VIP entry pack (5 entries + exclusive Alpine merchandise).

[CTA: Boost Your Entries โ†’]

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EMAIL 3: Conversion โ€” Draw Approaching

Subject: Monaco draw in 7 days โ€” are you in? ๐Ÿ
Preview: 17 Diamond clients will win. You could be one of them.

Hi [First Name],

The first Diamond Grand Prix Experience draw โ€” for the Monaco GP โ€” is in 7 days.

17 winners will be selected:
2 Gold winners โ†’ Full Paddock Club + grid walk + meet Gasly & Colapinto
5 Silver winners โ†’ Hospitality suite + pit lane walk
10 Bronze winners โ†’ VIP grandstand + pit lane tour

You currently have [X] entries.

[CTA: Enter / Boost Entries โ†’]

Capital at risk.
Push 1: Launch
๐Ÿ’Ž Diamond exclusive: Win F1 Paddock Club packages with Alpine F1 Team. You're already entered. Tap to learn more.

Push 2: Entry Boost
๐ŸŽ๏ธ Boost your Grand Prix Experience entries โ€” deposit or trade to earn more chances. Check your dashboard.

Push 3: Draw Reminder (Non-EU)
๐Ÿ Monaco draw in 3 days. You have [X] entries. Want more? Tap to boost.

Push 4: Winner Announcement
๐Ÿ† Congratulations to our Monaco Grand Prix Experience winners! Check if you've won.

Push 5: Next Race
๐ŸŽ๏ธ Next up: Silverstone. Your entries are already rolling. Tap to see your status.

๐ŸŽจ Wave 3: AI-Generated Creatives

5 visuals generated via OpenAI GPT-image-1 with F1 Alpine Paddock Club themes.

๐ŸŒ Wave 4: Landing Page (10 Languages)

๐Ÿ“Š Wave 5: Distribution Strategy

Channel Budget Allocation

Email/CRM
35%
In-App
25%
Meta Ads
15%
LinkedIn
10%
X (Twitter)
5%
Google
5%
TikTok
5%

๐ŸŽฏ Primary Channel: CRM

Direct email to Diamond clients (highest ROI). 3-email sequence + push notifications. Personalised with entry count and portfolio data.

๐Ÿ“ฑ In-App Placement

Dashboard banner for Diamond clients. Dedicated section in Diamond lounge. Entry tracker widget. Push notifications at key moments.

๐Ÿ“ˆ Paid Media

Meta/LinkedIn retargeting Diamond & Platinum segments. Google brand + F1 terms. TikTok for younger high-net-worth audience.

๐Ÿงช A/B Tests

Headlines: exclusivity vs. aspiration. CTA: "Enter Now" vs. "Check Eligibility". Email subject lines. Creative variants (car vs. paddock vs. lifestyle).